Job Description
Join our award-winning marketing team at Coastal Innovations Group, where creativity meets cutting-edge technology. We're urgently seeking a dynamic Senior Digital Marketing Specialist to drive our digital transformation initiatives. This role offers the opportunity to shape our brand's digital footprint while working in our vibrant Virginia Beach headquarters overlooking the Atlantic.
Our ideal candidate thrives in fast-paced environments and possesses a proven track record of executing multi-channel campaigns that deliver measurable ROI. You'll collaborate with cross-functional teams to develop data-driven strategies that elevate our market presence in the competitive tech sector.
Why join us? We offer competitive compensation, comprehensive benefits including health/dental/vision, flexible work arrangements, and a culture that champions innovation and professional growth. Immediate start date available for the right candidate.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance using Google Analytics and marketing automation platforms
- Lead content creation initiatives including blog posts, whitepapers, and video scripts
- Manage paid advertising budgets with a focus on maximizing ROAS
- Collaborate with product teams to align marketing initiatives with business goals
- Conduct market research and competitor analysis to identify growth opportunities
- Mentor junior marketing staff and optimize team workflows
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of digital marketing experience with proven campaign success
- Advanced proficiency in Google Analytics, Google Ads, and social media advertising
- Strong understanding of SEO best practices and content marketing principles
- Experience with marketing automation tools (HubSpot, Marketo, or similar)
- Excellent analytical skills with ability to translate data into actionable insights
- Exceptional written and verbal communication skills
- Ability to thrive in deadline-driven environments with competing priorities