Job Description
Join Sunshine Growth Partners and lead our digital transformation in the heart of Miami's thriving tech scene! We're seeking an innovative Senior Digital Marketing Manager to spearhead our client acquisition strategy across Florida's booming market. Enjoy competitive compensation, comprehensive health benefits, and the opportunity to shape the future of digital marketing in America's Sunshine State.
Responsibilities
- Develop and execute omnichannel digital marketing campaigns across SEO, SEM, social media, and email marketing
- Analyze market trends and consumer behavior to optimize campaign performance in Florida's unique landscape
- Lead a team of 3-5 marketing specialists while managing $2M+ annual digital advertising budget
- Collaborate with sales teams to design data-driven lead generation strategies
- Implement and track KPIs using Google Analytics, Adobe Analytics, and marketing automation tools
- Present monthly performance reports to executive stakeholders with actionable insights
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years of digital marketing experience with 3+ years in management roles
- Proven track record of scaling revenue through digital channels in competitive markets
- Expertise in Google Ads, Facebook Ads Manager, and marketing automation platforms
- Advanced analytical skills with experience in A/B testing and conversion optimization
- Strong project management abilities with experience leading cross-functional teams
- Florida market experience or deep understanding of regional consumer dynamics