Job Description
Welcome to Coastal Digital, a premier agency serving the Virginia Beach community. We are currently seeking a detail-oriented and results-driven Part-Time SEO Specialist to join our growing team. This is an excellent opportunity for a motivated professional to work in a dynamic environment, balancing remote flexibility with occasional in-office collaboration.
In this role, you will play a pivotal role in enhancing our clients' online visibility and driving organic growth. You will leverage your technical expertise to optimize web content, analyze data, and implement strategic campaigns that yield measurable results.
Responsibilities
- Conduct comprehensive keyword research and competitor analysis to identify high-value opportunities for our diverse client portfolio.
- Optimize on-page content, including meta tags, headings, image alt text, and URL structures, to improve search engine rankings.
- Monitor website performance using Google Analytics and Search Console, providing regular performance reports and actionable insights.
- Develop and execute effective link-building strategies to enhance domain authority and backlink profiles.
- Collaborate closely with the content and web development teams to ensure technical SEO best practices are implemented across all platforms.
- Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to keep our strategies ahead of the curve.
Qualifications
- Proven experience with SEO tools and platforms, such as SEMrush, Ahrefs, Moz, or Google Search Console.
- Strong understanding of on-page, off-page, and technical SEO fundamentals.
- Excellent written and verbal communication skills with the ability to explain complex technical concepts clearly.
- Ability to analyze data and translate insights into actionable strategies that drive traffic and conversions.
- High school diploma or equivalent; Bachelor's degree in Marketing, Communications, or a related field is preferred.
- Self-motivated with the ability to work independently and manage time efficiently in a part-time capacity.