Job Description
Are you a creative marketing professional looking to make an impact with a flexible schedule? Apex Innovations is seeking a talented Part-Time Marketing Specialist to join our dynamic team in Fort Worth, Texas. We offer a direct-hire opportunity, meaning you are joining us for the long haul with competitive benefits and a supportive culture.
In this role, you will help drive our brand awareness and lead generation efforts through innovative digital strategies. If you thrive in a fast-paced environment and want to shape the narrative of a growing company, we want to hear from you.
Responsibilities
- Content Strategy: Develop and execute monthly content calendars for blog posts, social media platforms, and email newsletters.
- SEO Optimization: Conduct keyword research and optimize website copy to improve search engine rankings and drive organic traffic.
- Social Media Management: Curate engaging posts, respond to community inquiries, and analyze engagement metrics to refine our social presence.
- Analytics Reporting: Track campaign performance using Google Analytics and provide weekly reports to the marketing director.
- Brand Support: Assist in maintaining brand consistency across all marketing channels and collateral.
- Event Coordination: Support the planning and execution of local marketing events and community outreach programs.
Qualifications
- Experience: Minimum of 2 years of professional experience in digital marketing or a related field.
- Tools: Proficiency with Google Analytics, SEO tools (e.g., Moz, SEMrush), and CMS platforms like WordPress.
- Communication: Excellent written and verbal communication skills with a keen eye for detail.
- Flexibility: Ability to work a flexible schedule, including occasional evenings or weekends for events.
- Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Self-Starter: Proactive attitude with the ability to work independently and manage time effectively.