Job Description
Join our innovative team at Blue Ridge Marketing Solutions as a Part-Time Marketing Specialist in sunny El Paso! We're seeking a creative professional to drive digital campaigns and elevate our brand presence. This direct-hire opportunity offers flexible hours and competitive compensation in a dynamic, growth-oriented environment.
What We Offer:
- Flexible 20-25 hour/week schedule
- Remote-friendly hybrid work model
- Health insurance and 401(k) options
- Professional development stipend
- Collaborative startup culture
Responsibilities
- Develop and execute digital marketing campaigns across social media, email, and PPC channels
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Create engaging content including blog posts, graphics, and video assets
- Manage brand social media accounts and community engagement
- Conduct market research and competitor analysis
- Collaborate with sales team to align marketing initiatives
- Optimize website conversion funnels and user experience
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on digital marketing experience
- Proficiency in Google Ads, Facebook Ads Manager, and SEO tools
- Strong graphic design skills (Canva, Adobe Creative Suite)
- Excellent written and verbal communication abilities
- Data-driven mindset with analytical problem-solving skills
- Ability to work independently with minimal supervision
- Valid Texas driver's license for occasional client meetings