Job Description
Join our dynamic marketing team in Baltimore! We're seeking a creative Part-Time Digital Marketing Specialist to drive online growth through innovative campaigns. This hybrid role (3 days onsite, 2 remote) offers flexible hours while making a tangible impact on our brand's digital footprint. You'll collaborate with cross-functional teams to execute data-driven strategies that resonate with diverse audiences across Baltimore and New York markets.
Responsibilities
- Develop and implement SEO/SEM strategies to increase organic traffic and conversions
- Manage social media campaigns across LinkedIn, Instagram, and Twitter
- Create engaging email marketing sequences with 25%+ open rate targets
- Analyze campaign performance using Google Analytics and HubSpot
- Optimize website UX and content for mobile-first audiences
- Coordinate with design team for visual asset creation
- Track KPIs and prepare monthly performance reports
- Stay updated on digital marketing trends and algorithm changes
Qualifications
- 2+ years digital marketing experience with portfolio showcasing campaign results
- Proficiency in Google Analytics, SEMrush, and Mailchimp
- Certification in Google Ads or HubSpot preferred
- Strong analytical skills with data-driven decision making
- Excellent written communication with attention to detail
- Ability to manage multiple projects with strict deadlines
- Experience with A/B testing and conversion rate optimization
- Basic graphic design skills (Canva/Adobe Creative Suite)