Job Description
Join our dynamic team at Apex Innovations Group as a Part-Time Digital Marketing Specialist! We're seeking a creative and results-driven professional to execute our digital strategy while enjoying flexible hours in the heart of Raleigh's tech corridor. This role offers competitive compensation and the opportunity to shape innovative campaigns for a growing portfolio of B2B clients.
Responsibilities
- Develop and implement SEO/SEM campaigns across Google and social platforms
- Manage content creation for blogs, emails, and social media channels
- Analyze campaign performance using Google Analytics and reporting tools
- Optimize ad spend and ROI through A/B testing and data-driven decisions
- Collaborate with design team on visual assets and brand consistency
- Monitor industry trends and competitor activities
- Prepare monthly performance reports for stakeholders
Qualifications
- 3+ years digital marketing experience with proven campaign results
- Proficiency in Google Analytics, SEMrush, and social media advertising
- Strong written communication and content creation skills
- Experience with marketing automation tools (HubSpot/Marketo preferred)
- Ability to work independently and manage multiple projects
- Basic graphic design skills (Canva/Adobe Creative Suite)
- BA in Marketing or related field preferred