Job Description
Join our dynamic team at Innovate NYC as a Part-Time Digital Marketing Specialist! We're seeking a creative and data-driven professional to execute cutting-edge digital campaigns for our diverse portfolio of clients. This flexible 20-hour/week role offers the perfect opportunity to hone your skills in a fast-paced NYC environment while making measurable impact. Collaborate with our award-winning marketing team and work with iconic brands across fashion, tech, and hospitality sectors.
Responsibilities
- Develop and implement SEO/SEM strategies to increase organic traffic and conversions
- Manage social media campaigns across Instagram, TikTok, and LinkedIn
- Create compelling email marketing sequences and newsletters
- Analyze campaign performance using Google Analytics and Adobe Analytics
- Optimize PPC campaigns in Google Ads and Meta Ads Manager
- Produce engaging content for blogs and social platforms
- Track KPIs and generate monthly performance reports
Qualifications
- 2+ years of digital marketing experience with portfolio samples
- Proficiency in Google Analytics, Google Ads, and Meta Business Suite
- Strong copywriting skills with attention to brand voice
- Experience with email marketing platforms (Mailchimp/Klaviyo)
- Basic HTML/CSS knowledge for landing page optimization
- Ability to manage multiple projects with strict deadlines
- Currently enrolled in or recent graduate of a marketing program