Job Description
Join our dynamic Minneapolis-based team as a Part-Time Digital Marketing Specialist! Innovate Marketing Group is seeking a creative and data-driven professional to execute cutting-edge digital campaigns for our diverse client portfolio. This flexible 20-hour/week role offers remote work options with occasional in-person collaboration at our Nicollet Mall headquarters. You'll work alongside industry experts while building your portfolio in a supportive, growth-oriented environment.
We value work-life balance and offer competitive compensation, professional development stipends, and access to our state-of-the-art marketing analytics tools. Perfect for students, career changers, or experienced professionals seeking flexible opportunities.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across social media, email, and PPC platforms
- Analyze campaign performance using Google Analytics and adjust strategies for optimal ROI
- Create compelling content including blog posts, social media copy, and email newsletters
- Manage social media calendars and engage with online communities
- Conduct keyword research and optimize content for SEO
- Collaborate with design team to produce visually appealing marketing assets
- Generate monthly performance reports with actionable insights
Qualifications
- 2+ years of digital marketing experience or relevant internship/portfolio
- Proficiency in Google Analytics, Facebook Ads Manager, and Mailchimp
- Strong writing and editing skills with attention to detail
- Basic understanding of SEO principles and content marketing
- Ability to work independently with minimal supervision
- Current enrollment in marketing or communications program preferred
- Experience with Canva or Adobe Creative Suite a plus