Job Description
Join our dynamic marketing team at Charlotte Innovations Inc. as a Part-Time Digital Marketing Specialist. We're seeking a creative professional to drive online growth and brand awareness in the vibrant Charlotte market. This flexible role offers remote work options with occasional in-person collaboration at our downtown Charlotte headquarters.
Responsibilities
- Develop and execute SEO/SEM strategies to increase organic traffic
- Manage social media campaigns across multiple platforms
- Create engaging content for blogs, emails, and digital ads
- Analyze campaign performance using Google Analytics and adjust strategies
- Optimize website UX and conversion rates
- Collaborate with sales team to align marketing initiatives
- Monitor industry trends and competitor activities
Qualifications
- 2+ years of digital marketing experience
- Proficiency in Google Analytics, SEMrush, and social media tools
- Strong writing and editing skills with portfolio samples
- Experience with A/B testing and conversion optimization
- Knowledge of SEO best practices and content marketing
- Ability to work independently with minimal supervision
- Basic graphic design skills (Canva/Adobe Creative Suite)