Job Description
Join Boston Innovations Group as a Part-Time Digital Marketing Associate and help shape our digital presence in one of America's most vibrant tech hubs. We're seeking a creative and data-driven professional to execute multi-channel campaigns while gaining hands-on experience in a fast-paced startup environment. This flexible 20-hour/week role offers competitive compensation and opportunities for growth within our dynamic team.
Responsibilities
- Manage and optimize social media campaigns across LinkedIn, Instagram, and Twitter
- Execute email marketing sequences using HubSpot and Mailchimp
- Analyze campaign performance metrics using Google Analytics and Tableau
- Create compelling content for blog posts, case studies, and ad copy
- Collaborate with design team on visual assets for digital channels
- Conduct A/B tests for landing page optimization
- Monitor industry trends and competitor strategies
Qualifications
- 1-2 years of digital marketing experience or relevant internship
- Proficiency in Google Analytics, SEMrush, and social media platforms
- Strong writing and editing skills with attention to detail
- Basic HTML/CSS knowledge for landing page adjustments
- Ability to work independently with minimal supervision
- Currently pursuing or recently completed Marketing degree
- Portfolio demonstrating campaign results preferred