Job Description
Join our dynamic marketing team at Pennsylvania Growth Partners! We're seeking a creative Part-Time Digital Marketing Associate to drive our online presence and client engagement. This flexible 20-hour/week role offers hybrid work options and the opportunity to make a tangible impact in Pennsylvania's growing digital landscape. Perfect for students, career changers, or professionals seeking work-life balance. Enjoy competitive compensation, professional development stipends, and a collaborative environment where your ideas thrive.
Responsibilities
- Develop and execute targeted social media campaigns across LinkedIn, Instagram, and Facebook
- Optimize SEO strategies to increase organic search visibility for Pennsylvania-based clients
- Create engaging email marketing content with 15-20% open rate targets
- Analyze campaign performance metrics using Google Analytics and HubSpot
- Manage PPC advertising budgets across Google Ads and Microsoft Advertising
- Produce weekly performance reports with actionable insights
- Collaborate with design team on visual content creation
- Stay updated on digital marketing trends and algorithm changes
Qualifications
- 1-2 years of digital marketing experience or relevant internship
- Proficiency in Google Analytics, SEMrush, and social media management tools
- Strong written communication skills with attention to detail
- Basic graphic design knowledge (Canva, Adobe Creative Suite)
- Ability to work independently and manage multiple projects
- Enrollment in or completion of marketing/communications program preferred
- Valid Pennsylvania driver's license for occasional client meetings
- Portfolio demonstrating 3+ successful digital campaigns