Job Description
Join InnovateTech Solutions' dynamic marketing team and hit the ground running with our immediate-start contract opportunity in Charlotte! We're seeking a results-driven Digital Marketing Specialist to execute high-impact campaigns across multiple channels. This role offers flexible remote work with occasional on-site collaboration in our vibrant downtown Charlotte office. Perfect for candidates ready to make an immediate impact while gaining exposure to cutting-edge marketing technologies and methodologies.
Responsibilities
- Develop and implement data-driven digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze campaign performance using Google Analytics, HubSpot, and other marketing automation tools
- Create engaging content for digital channels including blogs, social media, and email newsletters
- Manage paid advertising budgets across Google Ads and social platforms with ROI optimization focus
- Collaborate with design team to produce compelling visual assets for campaigns
- Generate monthly performance reports with actionable insights for stakeholders
- Stay current with digital marketing trends and algorithm updates
Qualifications
- 3+ years of hands-on digital marketing experience with proven campaign results
- Expertise in Google Analytics, Google Ads, and Facebook Business Manager
- Strong content creation skills with experience in SEO/SEM best practices
- Proficiency in marketing automation platforms (HubSpot, Marketo, or similar)
- Bachelor's degree in Marketing, Communications, or related field
- Ability to manage multiple projects simultaneously with strict deadlines
- Excellent analytical skills with data-driven decision-making ability
- Strong written and verbal communication skills