Job Description
Join our dynamic team at InnovateTech Solutions and launch your career immediately! We're seeking a passionate Digital Marketing Specialist to drive our online presence and customer engagement in the thriving Charlotte market. This full-time role offers immediate start with competitive compensation and comprehensive benefits. Help us shape the future of digital marketing while growing your professional skills in a supportive, fast-paced environment.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across SEO, SEM, and social media channels
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Create compelling content for blogs, emails, and social platforms to drive brand awareness
- Manage paid advertising budgets across Google Ads and social media platforms
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with cross-functional teams to align marketing strategies with business goals
- Optimize conversion funnels and implement A/B testing for continuous improvement
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of hands-on digital marketing experience with proven campaign success
- Expert proficiency in Google Analytics, Google Ads, and social media advertising
- Strong copywriting and content creation skills with portfolio examples
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Ability to interpret data and make strategic recommendations
- Excellent project management skills with ability to meet deadlines
- Proactive problem-solver with attention to detail