Job Description
Launch your career with Detroit Innovations Group! We're seeking passionate entry-level Marketing Associates to join our dynamic team in the heart of downtown Detroit. This full-time role offers hands-on experience in digital campaigns, content creation, and brand strategy while receiving mentorship from industry experts. Our collaborative environment values fresh perspectives and provides clear growth paths into specialized marketing roles. Enjoy competitive benefits, professional development stipends, and the opportunity to work on projects impacting Michigan's thriving business landscape.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and SEO platforms
- Assist in developing engaging content for blogs, social media, and promotional materials
- Analyze campaign performance metrics using Google Analytics and reporting tools
- Support market research initiatives to identify consumer trends and competitive insights
- Collaborate with cross-functional teams to ensure brand consistency
- Manage social media calendars and community engagement activities
- Participate in brainstorming sessions for innovative marketing strategies
Qualifications
- Recent graduate with Bachelor's degree in Marketing, Communications, or related field (2023-2024 graduates encouraged)
- Basic knowledge of digital marketing tools (Google Analytics, Hootsuite, Mailchimp)
- Strong written and verbal communication skills
- Proficiency in Microsoft Office Suite and content creation software
- Ability to thrive in fast-paced, collaborative environments
- Portfolio demonstrating creative projects or academic marketing work (preferred)
- Valid driver's license for occasional client meetings (if required)