Job Description
Immediate Opening in Philadelphia! Join our dynamic team as we expand our digital footprint across the Mid-Atlantic region. We're seeking a results-driven Digital Marketing Manager to lead innovative campaigns that drive customer acquisition and brand awareness. This is your chance to make an immediate impact in a fast-paced environment with rapid growth potential.
Our ideal candidate thrives in collaborative settings, possesses deep digital expertise, and is ready to hit the ground running. Enjoy competitive compensation, comprehensive benefits, and the opportunity to shape our marketing strategy in one of America's most vibrant cities.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, social media, and email marketing
- Analyze performance metrics using Google Analytics, HubSpot, and Adobe Analytics to optimize ROI
- Lead content creation strategy including blog posts, whitepapers, and video content
- Manage PPC budgets across Google Ads and social platforms with $500K+ annual spend
- Collaborate with sales team to align marketing initiatives with lead generation goals
- Oversee CRM implementation and nurture program automation
- Present monthly performance reports to executive stakeholders
Qualifications
- 5+ years in digital marketing with proven campaign management experience
- Expert proficiency in Google Analytics, Google Ads, and marketing automation tools
- Bachelor's degree in Marketing, Communications, or related field
- Strong portfolio demonstrating successful B2B or B2C digital campaigns
- Advanced knowledge of SEO/SEM best practices and algorithm updates
- Certifications (Google Ads, HubSpot, or similar) preferred
- Ability to manage multiple projects in deadline-driven environments
- Excellent written and verbal communication skills