Job Description
Join Coastal Innovations Inc., a leading digital agency in Virginia Beach, and lead our cutting-edge marketing initiatives! We're seeking a passionate Digital Marketing Manager to drive brand growth across digital channels. This role offers competitive compensation, flexible work options, and the chance to shape our innovative marketing strategies in a coastal tech hub.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance metrics using Google Analytics, HubSpot, and Adobe Analytics to optimize ROI
- Manage PPC budgets and campaigns across Google Ads, Facebook Ads, and LinkedIn
- Lead content creation initiatives including blogs, videos, and landing pages
- Collaborate with design teams to ensure brand consistency across all digital assets
- Stay updated on industry trends and implement emerging technologies
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven campaign success
- Expertise in SEO/SEM tools (Ahrefs, SEMrush) and analytics platforms
- Strong project management skills with ability to lead cross-functional teams
- Certifications in Google Ads, Analytics, or HubSpot preferred
- Portfolio demonstrating measurable campaign results